AI marketing agent
An AI with a standing job (e.g. SEO, content, paid) rather than a single function — it runs plays toward an objective on a loop and hands output to a human for review.
Attribution
Connecting revenue back to the channels and touches that produced it, so budget follows what actually works instead of what feels busy.
Blended ARPU
Average revenue per account across all tiers. It tells you the real value of a customer once your plan mix is accounted for.
Buyer journey
The five stages a buyer moves through — unaware, problem-aware, solution-aware, product-aware, decision. Matching content to stage is the discipline that protects pipeline.
CAC (Customer Acquisition Cost)
Total sales and marketing spend divided by new customers acquired in a period. A healthy SMB target is below $250 blended across paid and organic.
CAC payback
How many months of a customer's revenue it takes to recover what you spent to acquire them. Below 6 months is the SMB benchmark.
CRO (Conversion Rate Optimization)
Improving the share of visitors who take the action you want — the discipline that turns existing attention into measurable action.
Generative Engine Marketing (GEM)
The practice of becoming the source that answer engines (ChatGPT, Perplexity, AI Overviews, Claude) extract from and cite — SEO's next layer for the age of generative search.
Growth-as-a-Service (GaaS)
A subscription that owns strategy, execution and measurement together — delivered by AI agents and senior strategists inside one platform. The product is engineered growth, not deliverables.
Lead magnet
A useful, self-contained asset (checklist, audit, benchmark) offered in exchange for contact details — the on-ramp from anonymous reader to known prospect.
LTV (Lifetime Value)
The total revenue you expect from a customer across the whole relationship — the number that justifies what you can spend to win them.
LTV / CAC ratio
Lifetime value of a customer divided by acquisition cost. Above 5× signals a growth engine that compounds rather than leaks.
MRR / ARR
Monthly and annual recurring revenue — the predictable subscription revenue base. The compounding number a subscription business is built to grow.
Orchestrator
The lead agent that holds the strategy and coordinates the specialist agents so their output points the same direction. The difference between a team and a drawer of tools.
Pipeline
The set of prospective deals in motion toward becoming customers, by stage. A flat pipeline under rising output is the classic AI-era symptom.
Scale AI-hub
The live workspace where deliverables, content calendar, KPIs, pipeline and approvals live together — the operating tool customers log into instead of opening four apps.
Share of voice
Your visibility in a topic relative to competitors — across search rankings and, increasingly, citations inside answer engines.